Celebrity Investment Fuels Luxury Golfwear Expansion

Celebrity investment is helping propel a British luxury golfwear label into a new phase of growth as Manors, a London-based brand targeting younger golfers, secures fresh capital to expand internationally and strengthen its presence in premium retail channels.

Former world number one tennis player Sir Andy Murray has joined the company’s investor base through Redrice Ventures, the venture capital firm where he is an associate partner. The investment forms part of a £3m funding round aimed at accelerating the brand’s international expansion, particularly in the United States, which already accounts for about 40 per cent of its sales.

Manors was founded in 2019 by Jojo Regan, Luke Davies and Nick Watts after the trio identified a gap in the market for more contemporary golf apparel aimed at younger players. The company has positioned itself within the luxury segment of golf fashion, selling products such as polo shirts priced up to £110 while emphasising both performance and modern design. The brand distributes primarily through its own website, which generates roughly three quarters of its sales, while also supplying premium retailers including Harrods and Selfridges.

The company has experienced rapid growth. Sales reached £2.7m last year, representing a 167 per cent increase compared with the previous year, and the business reported its first underlying profit. Management has indicated that the new funding will support operational scaling and further product innovation as the company develops its international footprint.

The latest investment round expands a shareholder base that already includes several high-profile figures from sport and entertainment. Among the investors are former England footballer Theo Walcott, actor Nicholas Hoult and television presenters Anthony McPartlin and Declan Donnelly. These backers joined earlier funding rounds in which the brand collectively raised about £2m across 2023 and 2024.

Murray, who retired from professional tennis in 2024, has developed a growing interest in golf and has increasingly focused on business ventures and investments linked to sport and lifestyle brands. He said he was drawn to Manors after hearing the founders’ pitch and quickly “bought into the passion and vision” behind the business.

The founders argue that the brand’s growth has been deliberately paced, with emphasis placed on operational foundations as well as cultural appeal. The latest funding round provides resources to scale production and distribution while maintaining the brand identity that has helped it gain traction among a new generation of golfers.